Category Archives: Marketing Tips and Tricks

You will find trick and tips in the internet affiliate marketing industry, rally important stuff like: getting the best conversion, popularity, linking, building trust and credibility, positions in SEs with SEO and PPC and much more.

An Overview of Affiliate Marketing Programs

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Affiliate Marketing ProgramsA relatively new method of generating income in the age of the Internet is called affiliate marketing. It is an option for making money that a great many site owners have adopted, with a great deal of success.

The site owners who agree to allow another company to use their Web site to promote their products receive a commission from the sale of these items. It costs the host company nothing up front to have their products offered by other Web sites; no money will change hands until the new customer decides to purchase the product from the main Web site.

The way these affiliate programs work is actually quite simple. They seek to reward webmasters for allowing an outside company to promote their affiliate marketing products and other materials on their sites. Consider for a moment the example of Webmaster A who owns a site that promotes a series of e-books. Webmaster A gets a certain amount of traffic to his or her site, which generates a certain level of sales. Now consider how the level of sales activity would increase if Webmaster A had 100, 1,000, or even 10,000 sites offering that same ebook for sale. More sites means more sales! It’s a very simple but effective concept.

Affiliate Marketing Illustration

If your site generates a growing amount of traffic each month, it would be a very good idea to consider offering some related products to your customers as an affiliate of another site. The idea is a relatively simple one, but one that has proven to be quite effective over the last few years.

Both small and large businesses can benefit from affiliate marketing programs. Small businesses can promote their products to customers from around the world. With the number of new Web sites growing on a daily basis, there will always be new places for a company to promote their products. Large companies have the capability of promoting themselves on an even grander scale, generally in the thousands of Web sites.

Webmasters also like the idea of affiliate marketing because it can be quite a lucrative alternative source of income. The name of the game in Internet marketing is to create multiple income streams wherever possible and becoming an affiliate certainly fits the bill. One is not limited to one affiliate program on a Web site; site owners are free to choose several products they would like to promote and with the variety of products and materials that are marketed in this fashion, they will have no trouble finding an affiliate program or programs they would like to participate in.

With affiliate marketing programs paying anywhere up to a 35%-50% commission on a single sale, there is no question that this is a most appealing opportunity for many people. In fact, the potential earnings for those involved in affiliate programs is virtually unlimited!

10 Killer Ways To Multiply Your Sales

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1. When you make your first sale, follow-up with the
customer. You could follow-up with a “thank you”
email and include an advertisement for other products
you sell. You could follow-up every few months.

2. You could upsell to your customers. When they’re
at your order page, tell them about a few extra related
products you have for sale. They could just add it to
their original order.

3. Tell your customers if they refer four customers to
your web site, they will receive a full rebate of their
purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the
option of joining an affiliate program so they can make
commissions selling your product. This will multiply
the sale you just made.

5. Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for
other products you sell. You could make sales for the
reproduction rights and sales on the back end product.

6. You could cross promote your product with other
businesses’ products in a package deal. You can
include an ad or flyer for other products you sell and
have other businesses selling for you.

7. When you ship out or deliver your product, include
a coupon for other related products you sell in the
package. This will attract them to buy more products
from you.

8. Send your customers a catalog of add-on products
for the original product they purchased. This could be
upgrades, special services, attachments, etc. If they
enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You’ll make
sales from the purchase of the gift certificate, when
the recipient cashes it in. They could also buy other
items from your web site.

10. Send your customers free products with their
product package. The freebies should have your ad
printed on them. It could be bumper stickers, ball
caps, t-shirts etc. This will allow other people to see
your ad and order.

“Never talk defeat. Use words like hope, belief, faith,
victory.”

Creating Effective Web Copy that Sells

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There is bound to be a time when every business will have a low ranking. The precise cause may not be known, but a solution is available. With some effort, any website can be transformed back into the traffic generating machine that it once was. With a little knowledge of how search engines function and by using the right keywords, the damage can be repaired.

Continue reading →

Did You Know That Writing Articles….

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Did you know that writing articles is a great way to get your name and your website link on the internet? Did you know that it is also a wonderful way to get links back to your website? Are you wondering why that is important?

Any links that refer back to your website will help to improve your search engine rank. It also helps people and prospective customers see you as an expert. This helps build credibility, which is invaluable to any business and especially an online business.

You can write articles even if you aren’t a professional writer, but a few things to do or consider –

1 – Carefully research the subject and be sure you know what you are talking about. It is very possible to write articles about a subject that is foreign to you. That is where research is so important.

2 – Read your work and cut the content if necessary. This is hard for professional writers too, but you have to edit and edit and edit again. It really helps to put it down for a couple of hours or a couple of days and then go back and read it.

3 – Once you think the article is perfect, read it out loud and make note of everything that sounds wrong. Most everyone finds things that are wrong.

4 – Now that you are sure its perfect, have someone read it for you and get their input. You don’t want someone who will say “It’s wonderful” if it truly needs work. Find someone who will give you an honest appraisal and be willing to listen. This is another thing that is hard for writers, but it’s the only way to improve.

5 – Are you asking why all these edits? This is because the article will represent your business and you to everyone who reads it. Will they see you as a professional?? That’s why you want to polish the article until it shines.

6 – A last thought, if you are writing the article in English and that isn’t your first language, ask someone to proofread it for you. Make sure this person is qualified to give you input of the content, spelling, grammar and so on.

Articles aren’t difficult to write and we all have something to say. Polishing and editing your story is the thing that will set you apart from many other people who write articles.

Shri Henkel

S & C Consulting

www.sandcconsulting.com

TEN SECRETS OF WRITING BUSINESS LETTERS

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To Begin With

1. Start From the End

Decide what the result of your letter ought to be. List things you’d like to say, and review them. Remove those not supporting the main idea. Good letters have a strong sense of purpose.

2. Get to the Point Early

Don’t delay. You should state your main cause in the first paragraph.

3. Put Yourself in Your Reader’s Place

If the letter came to you, how would you respond? Be pleasant; try to turn negative statements into positive ones.

No Business-ese

4. Say it Plainly

Phrases like “in compliance with your request” and “enclosed herewith” are stilted. Write as you talk — naturally. Include just one idea. Sentences longer than two typed lines are suspect.

5. Clear the Deadwood

Cut words, sentences, and even paragraphs that don’t contribute. Work hard to simplify your reader’s job. Be especially careful with adjectives, which can sap strength from your words.

6. Use Active Verbs

Passive voice is weak and confusing. “A decision has been reached by the committee” is inferior to “The committee has reached a decision.” Also, readers can sense your evasiveness if you write: “Your order has been misplaced” instead of “I misplaced your order.”

7. Be Human

Your letter should read like a conversation. Address your reader by name: “Dear Ms. Hartman.” And if you can fit it in naturally, use Ms. Hartman’s name in the body. You want her to know the letter is personal. Whenever you can, use pronouns like I, we, and you.

Be Positive

8. Never Write in Anger

Anger will evaporate; a letter won’t. Devise a way to handle problems in an upbeat manner. Your chances of success will multiply tenfold.

9. End With an Action Step

The end of a letter should suggest the reader’s next move, or your own. Don’t write distracting closings like: “Again, thank you for . . .” or “If you have problems, please don’t hesitate to call.” Close with a simple “Sincerely,” and your signature; it may be a perfect ending.

10. Be Professional

The most well-written letters can’t survive bad presentation. Use a clean, logical format for your letter. A crowded or over-designed page distracts from your message.

How To Write And Manage Your Newsleters

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___________________________________________________________

Your Newsletter Title Here – Issue # – Date
Published by [Your Full Name Here] ___________________________________________________________
Start with a welcome message in this space. If
your program allows it, use your reader’s first
name to personalize the experience.

Grab your reader with a few teaser lines that
leads them into your newsletter’s content.

Use this space to motivate your reader to take
advantage of the benefits you are offering in
this issue of your newsletter.

Here’a an example…

Hi [READER’S NAME HERE],

Today you’ll see how marketing with email can
dramatically increase your profits.

I’ll tell how to get started marketing your
product and the best places to promote – using
only email.

These tips are definitely going to help you put
a few extra dollars in your bank account, without
overloading your budget.

As always, please let me know if you have any
questions or comments on today’s issue.

[YOUR FIRST NAME HERE] [YOUR EMAIL ADDRESS HERE] ___________________________________________________________
CONTENTS
___________________________________________________________
1. Title of First Section Here

2. Title of Second Section Here

3. Title of Third Section Here
___________________________________________________________
Your Section Title Here
___________________________________________________________
Start the first paragraph here. Hit ENTER on your
keyboard twice to separate paragraphs.

Start the second paragraph here. Remember to keep you
paragraphs under 5 lines if possible. This makes it
easier for people to read and helps hold their interest.

Make sure your lines are under 65 characters long.
This gives your newsletter a consistent look among
the various email programs people use to receive
email.

Leave 2 blank lines before starting the next section
of your newsletter.

What follows is filler content. Delete the section
titles and content, then replace it with your own.

The filler below actually contains some really good
information you may to use to promote your business,
so you may want to save it before deleting.
___________________________________________________________
Why Market With Email?
___________________________________________________________
Email marketing has become a favored method of reaching
consumers among U.S. businesses. In a survey by the Direct
Marketing Association, two-thirds of companies say their
sales have increased because of email marketing, and
sixty-three percent credit email as the most effective way
to retain customers.

This isn’t so surprising given that email is the most
popular activity among Internet users. This popularity,
coupled with email’s cost-effectiveness as a marketing
vehicle, make it an important customer acquisition and
retention tool.
___________________________________________________________
Email Marketing Basics
___________________________________________________________
Before looking at the various ways you can use email
marketing, let’s examine how to make your campaigns more
effective. Like other marketing methods, when using email
you should pay attention to some basic rules of engagement.

1. Target Your Message

Put your messages in front of people who are most likely
to have an interest in your product or service. Know who
your product or service will benefit and where these people
can be found.

2. Offer Value

When people visit you by way of your promotions, create
an environment of value which puts your visitors in a
buying mode. That is… offer irresistible benefits, make it
effortless for people to see the benefits, create an
urgency in people to get the benefits from your product,
and make it easy to buy the benefits (your product or
service).

3. Use Repetition

An integral part of successful marketing is your visibility
in front of potential buyers. Therefore, it’s important to
realize the necessity of putting your message in front
of people repeatedly. ___________________________________________________________
Track Your Marketing Results
___________________________________________________________
This is an important consideration in understanding the
performance of your promotions. Tracking allows you to test
your promotions and zero in on things that work. Here some
ways to evaluate the results of your marketing efforts:

==> URL Tracking

One of the easiest ways to track responses to your
promotions is to code your URL. Simply add a special code
at the end of your link and then look at your log files to
view clickthroughs. You can use any code you like following
the question mark. The coding will look similar to this:
http://www.yourdomain.com/?advert1

==> CGI Tracking

Using your CGI directory you can accomplish many tracking
tasks. CGI scripts run on your server, so you should be
versed in their installation or be prepared to pay for
installation from the supplier. You can use a free link
counter script such as LnkinLite at dtp-aus.com, or go
with a more powerful program as found at Adtrackz.com.

==> Tracking Services

If you prefer not to work with scripts, you can hire a
third party to track your campaigns from their server.
These services charge a monthly fee, but are well worth
it in terms of helping you pull the best results from your
advertising. Check out HyperTracker.com or ROIbot.com
to see the versatility these services offer.
___________________________________________________________
Six Effective Ways To Market With Email
___________________________________________________________
By targeting your market you bring in willing buyers. With
an attention to delivering value, you remove barriers that
hinder sales. Through repetition you’re able to demand
recognition, and with performance tracking you are able to
market with the greatest impact. Now you can market with
gusto! Here are six very effective methods:

1. Start an Opt-In Mailing List

This is a favored method of many email marketers. Those
who opt-in to your list have already shown an interest and
are ripe to receive your messages. Provide useful and free
information people can really use, and at the same time
offer services or products which cater to their needs.

To collect email addresses you can use a free cgi script
such as the one offered at WorldWideMart.com. Another
increasingly popular email collection technique is the
“one-click” script from OptInAutoMator.com.

To send out your messages you can use programs that run
on your computer or you can use an online service and avoid
all the techie stuff. Programs such as GroupMail from
Infacta.com and WorldMerge by ColoradoSoft.com are both
good choices for personalizing and sending mail from your
computer. Topica.com, Dundee.net, and Sparklist.com provide
reliable online distribution service.

2. Offer an Email Course

There are a couple of ways this can work. The first is
to offer a free email course from your site. Using an
autoresponder you can deliver your material in small
chunks over the period of a week or two.

Alternately, you could offer a valuable freebie that
requires your visitor to leave their email address before
claiming it. The delivery of your e-course becomes a
condition of claiming the freebie.

You can introduce your products and services within the
context of the e-course, but it should be done in a subtle
and casual manner. Just make sure you are enhancing
the information they first sought.

Overall, the idea is to create a relationship with people
— a trusting bond built upon your expert status and ability
to deliver truly useful information. This credibility
factor can result in sales long after the course is over.

3. Self-Submit Ads to Ezines

You can save some money and place ads in your own
hand-picked ezines. There are literally thousands of
ezines looking for advertisers, and if you’ve got the time
to browse directories such as EzineAdAuction.com or
EzineLocater.com, you’re bound to find many ezines that
target your market.

Placing classifieds is very cost effective and if you
choose well, you can see fantastic results. A few other
good ezine directories are EzineHub.com, EzinesPlus.com,
WebScoutLists.com, and MarketersMarket.com.

4. Advertise in Email Newsletter Networks

These services let you advertise in newsletters within
their network. The amount of time you’ll save is worthwhile
in itself, but the real value comes from being able to
profile your ad for specific target groups. Some reputable
networks include Opt-Influence.com, EzineAdHelper.com,
PennMedia.com, SodaMail.com, and ShagMail.com.

5. Rent-a-List

You can promote your business with a rented list.
Reputable companies providing this service maintain only
the email addresses of people who have agreed to receive
commercial email. Renting a list can be quite expensive
since you’ll pay as much as 25 cents per address, however
you can get some great results with a highly targeted list.
Safe list sources include BulletMail.com, HTMail.com,
PostMasterDirect.com, and HipLists.com.

6. Write Articles and Get Published

Many ezine publishers and site developers are hungry
for good content. Getting published in just one high-profile
ezine can give you exposure in front of thousands of
potential buyers.

Some prime spots to promote your articles are
IdeaMarketers.com, MakingProfit.com, and
GoArticles.com. Joining a few article announcement
lists from Groups.Yahoo.com is also a great way to get
published. Some popular lists include Article_Announce,
Free-Content, and ArticlePublisher.

In conclusion, email is without a doubt a very potent
marketing tool. It should be an integral component of your
marketing plan if your goal is spectacular results. And
what business doesn’t want that!

Article by Brett Krkosska. Get start-up guidance, business
ideas and inspiration at: http://homebiztools.com
___________________________________________________________
Thank you for being a subscriber, [YOUR READER’S FIRST NAME].

[YOUR NEWSLETTER NAME] is published by [YOUR FULL NAME HERE].
You can contact me anytime at you@yoursite.com

Visit online at: http://www.yoursite.com
___________________________________________________________
Place your unsubsubscribe information in this space.
___________________________________________________________