A to Z Guide to Getting Website Traffic

In September of 1999, Brett Tabke wrote “26 Steps to 15k a Day” in the Webmaster World forum. A lot has changed since then, and now is the time to consider a new 26-step plan that meets the current needs of webmasters in 2009. Some of the old ones still apply (writing new content everyday, for example), and some don’t (submitting to the search engines is no longer necessary), and we’re here to tell you which is which! As you probably already know, bringing in traffic is not easy – it takes hard work, determination and lots of elbow grease. So if you’re ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time!

A) Keyword Research

Before you do anything else, use a keyword research tool and do an extensive job researching the right keyphrases to use for your site. What keyphrases are your direct competitors using? Are there any keyphrases that create a potential for market entry? Are there any that you can put a spin on and create a whole new niche with?

B) Domain Name

If you want to brand your company name, then choose a domain name that reflects it. If your company is Kawunga, then get www.kawunga.com. If it’s taken, then get www.kawungawidgets.com. No dashes, and no more than two words in the domain if appropriate.

C) Avoid the Sandbox

Buy your domain name early, as soon as you have chosen your keyphrases and your company name. Get it hosted right away and put up a quick one page site saying a little about who you are, what you sell, and that there will be more to come soon. Make sure it gets crawled by Google and Yahoo (either submit it or link to it from another site).

D) Create Content

Create over 30 pages of real, original content on your site. This will give the spiders something to chew on. It will also give you more opportunities to been seen in the search engine results for a wide variety of keyphrases.

E) Site Design

Use the “Keep It Simple” principle. Employ an external CSS file, clean up any Java Scripts by referring to them off the page in an external file, don’t use frames, use flash the way you would an image, and no matter what, do not create a flash site. Do not offer a busy site with lots of bells and whistles to your visitors. Keep things nice and simple. Make it easy for them to find what they are looking for and they’ll have no reason to look anywhere else.

F) Page Size

The less kilobytes your page uses, the better – especially for the home page. Optimize your images and make sure the page loads quickly. Most people and businesses in the Western world may have high speed, but cell phones and other countries might not. If your site loads slowly, you may have already lost your visitor before they’ve even had a chance to browse around.

G) Usability

Make sure that your site follows good usability rules. Remember that people spend more time on other sites, so don’t violate design conventions. Don’t use PDF files for online reading. Change the colors for visited links, and use good headers. Look up usability for more tips and tricks, it will be worth your while.

H) On Site Optimization

Use the keyphrase you have chosen in your title (most important), your headers (when appropriate), and within the text. Make sure that your page/content is ABOUT your keyphrase. If you are selling widgets, than write about widgets. Don’t just stick the word widgets into the text.

I) Globals

Globals are the links that remain the same on every page. They are the reference for new visitors to keep them from getting lost. Sometimes they are on the left of the page, sometimes they consist of tabs at the top. Often they are in the footer of the page as well. Make sure that you have an old style text version of your globals on every page. I usually create tabs at the top, and put the text versions in the footer at the bottom of the page. Find out what works best for you.

J) Headers

Use bold headers. On the Internet, people scan they don’t read. So initially, all they will see are the headers. If your headers don’t address their concerns, they won’t stick around long enough to read your content. Use appropriate keyphrases when you can.

K) Site Map

Build a site map with a link to each of your pages. Keep it up to date. This will allow the spiders to get to every page. Put a text link to the site map on the main pages.

L) Content

Add a page every 2-3 days: 200-500 words. Create original content, don’t copy others. The more original and useful it is, the more people will read it, link to it, and most importantly of all – like it enough to keep coming back for more.

M) White Hat Only

Stay away from black hat optimizing techniques. Black hat optimization consists of using any method to get higher rankings that the search engines would disapprove of, such as keyword stuffing, doorway pages, invisible text, cloaking and more. Stick to white hat methods for long-term success. People who use black hat optimization are usually there for the short-term, such as in porn, gambling, and Viagra markets (just look at your email spam for more black hat markets). These black hat industry sites are usually around just long enough to make a quick buck.

N) Competition Analysis

Who is linking to your competition? Use Yahoo’s “link:” service to see the back links of your competition. For example, type in “link:http://www.yourdomain.com” into Yahoo search without the quotes). Try to get links from the same sites as your direct competitors. Better yet, see if you can replace them!

O) Submit

Submit to five groups of directories:

1. Dmoz.org and Yahoo (local, such as Yahoo.co.uk, or Yahoo.ca, etc… if you can).

2. Find directories in your field and get into them. Pay if you must, but only if the price is reasonable.

3. Local directories that relate to your country or region.

4. Any other directories that would be appropriate.

5. If you are targeting the local market, make sure that you are in the Yellow Pages and Superpages (because search engines use these listings to power local searches)

P) Blog

Start a blog about your industry and write a new entry at least once a week. Allow your visitors to comment or, better yet, write their own entries. This will create even more content on your site and will keep people coming back regularly to see what is new.

Q) Links From Other Sites

Simply submit your website to appropriate sites, asking that they link to your site as a reference because it will benefit their visitors. Don’t spend too much time on this, if your content is good and original, they will find you and link to you naturally. Remember that Linking is Queen (http://www.redcarpetweb.com/promotion/0409.html#feature). Stay away from bad linking partners, links farms, link scams, and any other unnatural links. They may not necessarily hurt you, but Google tracks when you get a link, how long you have had a link, who links to the site that links to you, where you live, what you had for breakfast, and more (not really… but kind of).

R) Statistics

Make sure your server has a good statistics program. Use it! If you don’t have access to a good program, then pay for one. Without the knowledge of who is coming to your site, from where, and how often, you will be missing out on some essential tools to improve your site.

S) Pay-Per-Click (PPC)

Sign up for Google AdWords and Yahoo Search Marketing. Spend money getting people to your site. Use it for branding too. This will create a steady flow of visitors to your site, and will make your site more accessible to your potential clients. You don’t have to be #1, you don’t even have to be #5… just make sure you are on the first page of search results for most of your keyphrases, when the cost is right.

T) Look Ahead

Stay informed of what is coming up in your market. If a new product will be out next season, write about it now. Take advantage of being a first mover. The search engines, and linkers, will reward you.

U) Articles

Write an article once every week and get it published in as many online publications as you can (with a link back to your site). Include the article on your site. Not only will this create many links to your site, but it will also get people to click to your site, and most importantly you will become an expert in the eyes of your visitors. They may even begin looking for your site by querying your name!

V) Study Your Traffic

After 30 to 90 days you will have enough results to analyze in your statistics program. Go over them with a fine tooth comb. Get the answers to these questions:

– Where are your visitors coming from?

– Which search engines do they use?

– What queries do they type in?

– What pages on your site do they visit the most?

– What are the entry pages on your site?

– What are the exit pages?

– What path do they follow when they browse your site?

Use this information to tweak your site.

– Use the most popular page to encourage the visitors to make you money.

– Adjust the paths they use to send them where you want them.

– Figure out why they leave from the exit pages.

Also, see what search terms people use to find you, and fine tune your keyphrases. If you targeted “green widgets”, but your visitors are finding you with the query “green leather widgets”, then start creating content about “leather widgets”!

W) Verify Your Submissions

After 3-4 months, check that you got into Dmoz.org and all of the other directories that you submitted to. If you have not been included, then submit again, or better yet, write a polite email to the editor and ask why. Also, find any new directories that would be worthy of your submittal time and submit to them.

X) RSS Feeds

RSS (Real Simple Syndication or Rich Site Summary) is becoming a powerful tool for Internet marketers. You can quickly and easily add fresh content to your website. Article feeds are updated frequently, so you can give your visitors (and the search engines) what they want – fresh content! You can use RSS to promote any new content, such as new pages, articles, blogs, press releases, and more!

Y) Press Releases

A press release is a written communication that you submit to journalists in the media (newspapers, radio, television, magazines) which are used to make announcements that are newsworthy. Create press releases announcing publication of any new articles or new company information or products. If it is interesting/original enough, a journalist may pick it up and write an article about it. Before you know it, your website address may get published in the NY Times.

Z) Keep Your Content Fresh

Remember to write a new page every 2-3 days. I only mentioned it briefly, but it is probably the most important point in this article. Keep writing! Without fresh content, your site will gradually drop in the search engine results. To stay on top, your content has to be the most up-to-date, freshest, and most interesting and original content in your field.

Follow these 26 simple steps and I assure you that within one year you will call your site a success. You will bring in a massive amount of traffic from within your industry and watch as your business grows!

So start writing, and write yourself to the top!

Free Website Promotion – Why Not?

 free website promotionCan you ever avail of free website promotion? Is that even feasible?

Of course yes! Nowadays, your baby affiliate marketing or any kind of website can amass huge traffic in no time thanks to free website promotion.

How does this free website promotion go anyway? What are things to be done?

1. Enlist your website.

Look for the hottest Internet directories and enlist your site there. This is the easiest and most effective free website promotion tactic. Start with this step and the rest of the good things will follow.

Just don’t forget to prep your website and make it all spruced up for a higher chance to get accepted in your directory of choice.

2. Know your forums.

One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your affiliate marketing site in every post and you attract instant visitors right there.

3. Write a press release.

Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic will come to you pronto!

4. Be friendly online.

Free website promotion means you need to be friendly to other webmasters, that are promoting affiliate marketing sites as you are. Why, you ask? So they can link you immediately! Establish contacts and never tire of link requests and exchanges.

5. Write an article.

Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach.

6. Just let the whole world know about your site.

What is free website promotion without the word of mouth? Insert your website, its URL and features in daily conversations and let the good news spread from one mouth to another!

7. Make a banner ad.

Make a banner ad for your site and ask another webmasters to do the same for his site. Then swap!

8. Take up a free website promotion course online.

Yes, there are free website promotion tutorials. But don’t you know that you can actually take a free website promotion course that can help you out further? Part of the free website promotion program is signing up for newsletters.

When you make a website, you need not pay anything to promote it. You just read it — there is such a thing as free website promotion!

Marketing Tips for Web Site Owners

Affiliate Marketing Site BenefitsIf you are the owner of a site designed to promote a product or service – such as affiliate marketing sites, the first thing you want to do is ensure that your site attracts an ever-increasing number of visitors. Even if a potential customer is not ready to make a purchase yet, if your site is easy to navigate and features helpful information, chances are they will “bookmark” it to return at a later time.

Be clear about the purpose of of your site. Web surfers do not take time to “dig” for hidden information. You may only have a few seconds to capture a visitor’s interest, so be sure to include a message on your home page that describes what product or service you are providing.

It’s very important that after you launch your Web site that you update its’ contents on a regular basis. It’s the kiss of death in Internet affiliate marketing to own a site with stale information.

Where possible, invite visitors to sign up for a house publication or catalogue, or to register to receive updated information from you. You now have a mailing list of prospective customers to draw from. Keep your company name at the front of a prospect’s mind by touching base with them from time to time with small nuggets of information, like helpful hints.

Using questions to peak interest is a good strategy to use. This immediately gets your visitor’s interest and gets them to start thinking that your product or service will be of benefit to them.

If you receive positive feedback from your customers, feel free to include them on your site (with contact information deleted, of course). Nothing builds credibility for your business like testimonials.

Keep in mind that a picture is worth a thousand words. Whenever possible, include photographs of available products so that your customers can see what your site has to offer. If you are selling a product, post a list of ways the product can be used or places where it can be used.

Invite visitors to your site to sign up for your newsletter or mailing list. If you have a new article or have reported on something newsworthy, make it easy for potential customers to find this information. Give them directions to navigate their way through your site.Internet Money

Make it easy for your customers to contact you and to do business with you. Provide a link to an e-mail contact, toll-free phone number, or contact form in a prominent location. This should be placed on the home page; some site owners choose to place contact information on each page. It’s also a good idea to include a list of Frequently Asked Questions (FAQs) for your customers’ convenience. Make it easy for customers to order from you; provide an “Order Now” link – this is really common thing on the affiliate marketing sites. Let them know if you accept credit cards and/or Paypal. Have information about shipping options readily available, and be sure to set out your return/refund policy clearly. It will avoid many misunderstandings at a later date.

By following the suggestions set out above, you will make it easy for visitors to your profitable site to learn what it is that you are selling and to ultimately decide to move from the category of site visitor to (satisfied) customer.

300 Article Submission Sites

Some of them are very new and have only a few articles submitted.

Most of them are article submission sites , but few are directories with good PR, so I have included them.

www.101articles.com
www.1articleworld.com
www.a1-articledirectory.com
www.a1articles.com
www.aadpro
www.ababba.com
www.ablearticles.co.uk
www.acearticles.com
www.acmearticles.com
www.activearticles.com
www.activeauthors.com
www.add-article.com
www.addarticle-submitfree.com
www.addyourlinks.info
www.advertisingknowhow.com
www.allaboutarticles.org
www.allaboutguide.com
www.allaroundsuccess.com
www.amazines.com
www.answer-site.com
www.anyarticles.com
www.archivex-ht.com
www.articleaccess.com
www.articleagency.com
www.articlealley.com
www.articleavalance.com
www.articleavenue.com
www.articlebag.com
www.articlebar.com
www.articlebeam.com
www.articlebin.com
www.articlebiz.com
www.articleblender.com
www.articlebliss.com
www.article-blogs.info
www.articleboutique.com
www.articleboy.com
www.articlebunch.com
www.articlebus.com
www.articlecapital.com
www.articlecircle.com
www.articlecircuit.com
www.articlecity.com
www.article-content-king.com
www.articlecorral.com
www.articlecrazy.com
www.articlecube.com
www.articledaddy.com
www.article-daily.com
www.articledash.com
www.articledashboard.com
www.article-database.com
www.articledepot.co.uk
www.articledestination.com
www.article-directory.info
www.article-directory.net
www.articledomain.com
www.article-domain.com
www.article-exchange.com
www.articlefair.com
www.articlefarm.com
www.articlefeeder.com
www.articlefever.com
www.articlefile.com
www.articlefocus.com
www.articleforyou.com
www.articlefrenzy.com
www.articlefusion.com
www.articlegarden.com
www.articlegroup.com
www.article-hangout.com
www.articlehopper.com
www.articlehub.com
www.articleinn.com
www.articleintelligence.com
www.articleinterchange.com
www.articlejoe.com
www.articlejunction.com
www.articlekarma.com
www.articlelists.com
www.articlelocker.com
www.articlelookup.com
www.articlemailbox.com
www.articlemap.com
www.articlemarketer.com
www.articlemasters.com
www.articlemax.com
www.articlemill.com
www.article-monster.com
www.articlemotron.com
www.articlenest.com
www.articlenews.us
www.articleonlinedirectory.com
www.articleoptimizer.com
www.articlepanel.com
www.articlepeak.com
www.articlepipeline.com
www.articleportal.com
www.articlepot.com
www.articleprobe.com
www.articlerampage.com
www.articlerich.com
www.articlerocket.com
www.articles24.com
www.articles365.com
www.articles411.com
www.articles4content.com
www.articles4free.com
www.articles-4-free.com
www.articles4reprint.com
www.articles4rss.com
www.articlesandauthors.com
www.articlesbase.com
www.articlesbeyondbetter.com
www.articlesearchnet.com
www.article-search-online.com
www.articleselections.com
www.articlesexpress.com
www.articles-galore.com
www.articleshelf.com
www.articles-hub.com
www.articlesindex.com
www.articles-keyword-rich.com
www.articleskingdom.com
www.articlesmagazine.com
www.articlesnatch.com
www.articlesnet.co.uk
www.articlesnetwork.com
www.articlesolutions.com
www.articleson.com
www.articles-online.biz
www.articlesonline.org
www.articlesoup.com
www.articlesphere.com
www.articlesrightnow.com
www.articlesrus.net
www.articles-submit.com
www.articlestack.com
www.articlestash.com
www.article-store.com
www.articlestreet.com
www.article-submitter.com
www.articlesworld.net
www.articleteller.com
www.articletime.com
www.articletogo.com
www.articletower.com
www.article-treasure.com
www.articletrunk.com
www.articlevenue.com
www.articlevillage.com
www.articlevista.com
www.articlewarehouse.com
www.article-warehouse.com
www.articlewell.com
www.articlewiz.com
www.articleworld.com
www.article-world.net
www.aticle-den.com
www.authorcontent.com
www.bestarticlecity.com
www.bestwahmarticles.com
www.bigarticle.com
www.bigarticledirectory.com
www.bigarticles.com
www.blogwidow.com
www.cajun101.com
www.cjp-internetmarketing-tools.co.uk
www.contentarticles.com
www.content-articles.com
www.content-corral.com
www.contentdesk.com
www.content-edge.com
www.contentfueled.com
www.contentmasterworld.com
www.dezinersplace.com
www.directorygold.com
www.earticlesonline.com
www.easyarticles.com
www.eclipse-articles.com
www.eminersearch.com
www.expertprofessional.com
www.ezine.u2surf.net
www.ezinearticles.biz
www.ezinearticles.com
www.ezinecrow.com
www.ezinefinder.com
www.ezineplug.com
www.ezine-writer.com.au
www.fetcharticles.com
www.findanarticle.co.uk
www.findandpostarticles.com
www.free-article-directory.com
www.freearticlehq.com
www.free-article-search.com
www.free-articles-search.com
www.free-articles-zone.com
www.freebie-articles.com
www.free-content-resource.com
www.freecontentzone.com
www.freehere.com
www.freeinternetarticles.com
www.freewebsitearticles.com
www.freezine-articles.com
www.freezinesite.com
www.freshdocuments.com
www.geminipublishing.com
www.getyourarticles.com
www.goarticles.com
www.goarticles.net
www.gogetarticles.com
www.goodinfohome.com
www.gspublishing.com
www.hotarticles.net
www.iarticlebeach.com
www.ideamarketers.com
www.infoarticles.com
www.infonexus.org
www.internetmagnet.com
www.ireprint.info
www.isnare.com
www.jodee.biz
www.justarticles.net
www.justarticlesonline.com
www.knowledgedetective.com
www.kokkada.com
www.leadarticles.com
www.masterarticle.com
www.media13.com
www.mega-articles.com
www.mikeserovey.us
www.miniguides.info
www.morganarticlearchive.com
www.msjsoftware.com
www.myarticles.biz
www.my-articles.com
www.mydolittle.com
www.net-magazines.net
www.netsbestscripts.com
www.newarticlesonline.com
www.newfreearticles.com
www.newsweb.info
www.niche-article-directory.com
www.niche-content-articles.com
www.nichecontentdirectory.com
www.nowlearnmore.com
www.onearticles.net
www.onestoparticles.com
www.postarticles.com
www.publisherscloninghouse.com
www.r-b-e.net
www.read-reviews.info
www.real-articles.com
www.reliablearticles.com
www.reprint-content.com
www.reprintedarticles.com
www.rexarticles.com
www.savearticles.com
www.searcharticles.net
www.searchwarp.com
www.seekindex.com
www.simplysearch4it.com
www.skaffearticles.com
www.smartarticle.com
www.softwebworld.com
www.solidbytes.com
www.spinasilverdollar.com
www.stickyarticle.com
www.submit-your-articles.com
www.submityournewarticle.com
www.superarchives.com
www.team77.com
www.telladoc.com
www.thearticlegenie.com
www.thearticlelibrary.com
www.thearticleworld.com
www.thearticlezone.com
www.thecontentcorner.com
www.theezine.net
www.theonlinearticleplace.com
www.theresourcedirectory.com
www.thewebcontent.com
www.thewebpage.com
www.theywrote.com
www.top1k.com
www.topicnow.com
www.traffichelp4u.com
www.ultimatearticledirectory.com
www.unitedarticles.com
www.upublish.info
www.viewarticles.com
www.virtualwordpublishing.com
www.wahm-syndicate.com
www.webarticlepost.com
www.webmarketmagazine.com
www.webs-best-directory.com
www.wowarticles.com
www.yeeheey.com
www.yournetarticles.com
www.zerocostarticles.com