15 Link Exchange Tips

Establishing inbound links through reciprocal link exchanges is a very effective affiliate marketing promotional and advertising tool.If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors.

Here are 15 link exchange tips to get you started:


1. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your affiliate products or services.

2. Keep your link title brief and free of long sentences.

3. Try to keep your link description (for your affiliate marketing site/blog) brief (aim for 200 characters or less).

4. Do not capitalize all letters in your link title or description.

5. Do not give the webmaster a deadline on when they should reciprocate. Webmasters are very busy people and it may take from 1 to 60 days or more. Be patient and in the long run you will receive more quality link partners!

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site.

7. Do not request link exchanges from sites that are unrelated to your website. For example, if you have a candle website, don’t exchange links with a pharmaceutical website. This will not benefit your customers or visitors and the search engines may penalize your website for this.

8. Let the webmaster know that you have indeed visited their site and explain to them why a reciprocal link exchange with your website would be beneficial.

9. Be sure that your link pages are search engine friendly. Link pages are easier indexed if they have no more than 25 links per page.

10. Complete your website before requesting reciprocal link exchanges. Most webmasters will not link to a site where most of the pages are “under construction”.

11. Do not give misleading information in your link exchange request. Most webmasters are not going to believe it and your request will most likely be ignored. For example, don’t claim that your site receives 100,000 unique visitors a day unless your site really receives that many.

12. It is best to categorize your link partners. For example, you might want to have a home and garden page, a home improvement page, a candles page, etc. This is a much better way or organizing your links for both your visitors and your link partners. If you just have one huge page of links in no order, most webmasters will not approve your link exchange request.

13. Make sure your links page is linked and visible from your affiliate marketing home page.

14. If your site is family friendly, do not add link partners that offer services or products that are not family friendly.

15. Be aware of free-for-all link programs and link farms. These are sites that basically offer nothing but unrelated links and end up collecting and sharing your email address, which results in a lot of unwanted SPAM in your inbox.

The above tips are only a few suggestions on how to build a successful linking campaign. Most importantly, be patient and take your time to find quality link partners that will add a valuable resource and bring targeted traffic to your website.

Tips to Get Repeat Web Affiliate Marketing Traffic

1. Update the pages on your website frequently. Stagnant affiliate marketing sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and affiliate products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

Web Affiliate Marketing Traffic

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your affiliate product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

9. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

10. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your affiliate marketing products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.