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Your Newsletter Title Here – Issue # – Date
Published by [Your Full Name Here]
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Start with a welcome message in this space. If
your program allows it, use your reader’s first
name to personalize the experience.
Grab your reader with a few teaser lines that
leads them into your newsletter’s content.
Use this space to motivate your reader to take
advantage of the benefits you are offering in
this issue of your newsletter.
Here’a an example…
Hi [READER’S NAME HERE],
Today you’ll see how marketing with email can
dramatically increase your profits.
I’ll tell how to get started marketing your
product and the best places to promote – using
only email.
These tips are definitely going to help you put
a few extra dollars in your bank account, without
overloading your budget.
As always, please let me know if you have any
questions or comments on today’s issue.
CONTENTS
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1. Title of First Section Here
2. Title of Second Section Here
3. Title of Third Section Here
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Your Section Title Here
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Start the first paragraph here. Hit ENTER on your
keyboard twice to separate paragraphs.
Start the second paragraph here. Remember to keep you
paragraphs under 5 lines if possible. This makes it
easier for people to read and helps hold their interest.
Make sure your lines are under 65 characters long.
This gives your newsletter a consistent look among
the various email programs people use to receive
email.
Leave 2 blank lines before starting the next section
of your newsletter.
What follows is filler content. Delete the section
titles and content, then replace it with your own.
The filler below actually contains some really good
information you may to use to promote your business,
so you may want to save it before deleting.
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Why Market With Email?
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Email marketing has become a favored method of reaching
consumers among U.S. businesses. In a survey by the Direct
Marketing Association, two-thirds of companies say their
sales have increased because of email marketing, and
sixty-three percent credit email as the most effective way
to retain customers.
This isn’t so surprising given that email is the most
popular activity among Internet users. This popularity,
coupled with email’s cost-effectiveness as a marketing
vehicle, make it an important customer acquisition and
retention tool.
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Email Marketing Basics
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Before looking at the various ways you can use email
marketing, let’s examine how to make your campaigns more
effective. Like other marketing methods, when using email
you should pay attention to some basic rules of engagement.
1. Target Your Message
Put your messages in front of people who are most likely
to have an interest in your product or service. Know who
your product or service will benefit and where these people
can be found.
2. Offer Value
When people visit you by way of your promotions, create
an environment of value which puts your visitors in a
buying mode. That is… offer irresistible benefits, make it
effortless for people to see the benefits, create an
urgency in people to get the benefits from your product,
and make it easy to buy the benefits (your product or
service).
3. Use Repetition
An integral part of successful marketing is your visibility
in front of potential buyers. Therefore, it’s important to
realize the necessity of putting your message in front
of people repeatedly. ___________________________________________________________
Track Your Marketing Results
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This is an important consideration in understanding the
performance of your promotions. Tracking allows you to test
your promotions and zero in on things that work. Here some
ways to evaluate the results of your marketing efforts:
==> URL Tracking
One of the easiest ways to track responses to your
promotions is to code your URL. Simply add a special code
at the end of your link and then look at your log files to
view clickthroughs. You can use any code you like following
the question mark. The coding will look similar to this:
http://www.yourdomain.com/?advert1
==> CGI Tracking
Using your CGI directory you can accomplish many tracking
tasks. CGI scripts run on your server, so you should be
versed in their installation or be prepared to pay for
installation from the supplier. You can use a free link
counter script such as LnkinLite at dtp-aus.com, or go
with a more powerful program as found at Adtrackz.com.
==> Tracking Services
If you prefer not to work with scripts, you can hire a
third party to track your campaigns from their server.
These services charge a monthly fee, but are well worth
it in terms of helping you pull the best results from your
advertising. Check out HyperTracker.com or ROIbot.com
to see the versatility these services offer.
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Six Effective Ways To Market With Email
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By targeting your market you bring in willing buyers. With
an attention to delivering value, you remove barriers that
hinder sales. Through repetition you’re able to demand
recognition, and with performance tracking you are able to
market with the greatest impact. Now you can market with
gusto! Here are six very effective methods:
1. Start an Opt-In Mailing List
This is a favored method of many email marketers. Those
who opt-in to your list have already shown an interest and
are ripe to receive your messages. Provide useful and free
information people can really use, and at the same time
offer services or products which cater to their needs.
To collect email addresses you can use a free cgi script
such as the one offered at WorldWideMart.com. Another
increasingly popular email collection technique is the
“one-click” script from OptInAutoMator.com.
To send out your messages you can use programs that run
on your computer or you can use an online service and avoid
all the techie stuff. Programs such as GroupMail from
Infacta.com and WorldMerge by ColoradoSoft.com are both
good choices for personalizing and sending mail from your
computer. Topica.com, Dundee.net, and Sparklist.com provide
reliable online distribution service.
2. Offer an Email Course
There are a couple of ways this can work. The first is
to offer a free email course from your site. Using an
autoresponder you can deliver your material in small
chunks over the period of a week or two.
Alternately, you could offer a valuable freebie that
requires your visitor to leave their email address before
claiming it. The delivery of your e-course becomes a
condition of claiming the freebie.
You can introduce your products and services within the
context of the e-course, but it should be done in a subtle
and casual manner. Just make sure you are enhancing
the information they first sought.
Overall, the idea is to create a relationship with people
— a trusting bond built upon your expert status and ability
to deliver truly useful information. This credibility
factor can result in sales long after the course is over.
3. Self-Submit Ads to Ezines
You can save some money and place ads in your own
hand-picked ezines. There are literally thousands of
ezines looking for advertisers, and if you’ve got the time
to browse directories such as EzineAdAuction.com or
EzineLocater.com, you’re bound to find many ezines that
target your market.
Placing classifieds is very cost effective and if you
choose well, you can see fantastic results. A few other
good ezine directories are EzineHub.com, EzinesPlus.com,
WebScoutLists.com, and MarketersMarket.com.
4. Advertise in Email Newsletter Networks
These services let you advertise in newsletters within
their network. The amount of time you’ll save is worthwhile
in itself, but the real value comes from being able to
profile your ad for specific target groups. Some reputable
networks include Opt-Influence.com, EzineAdHelper.com,
PennMedia.com, SodaMail.com, and ShagMail.com.
5. Rent-a-List
You can promote your business with a rented list.
Reputable companies providing this service maintain only
the email addresses of people who have agreed to receive
commercial email. Renting a list can be quite expensive
since you’ll pay as much as 25 cents per address, however
you can get some great results with a highly targeted list.
Safe list sources include BulletMail.com, HTMail.com,
PostMasterDirect.com, and HipLists.com.
6. Write Articles and Get Published
Many ezine publishers and site developers are hungry
for good content. Getting published in just one high-profile
ezine can give you exposure in front of thousands of
potential buyers.
Some prime spots to promote your articles are
IdeaMarketers.com, MakingProfit.com, and
GoArticles.com. Joining a few article announcement
lists from Groups.Yahoo.com is also a great way to get
published. Some popular lists include Article_Announce,
Free-Content, and ArticlePublisher.
In conclusion, email is without a doubt a very potent
marketing tool. It should be an integral component of your
marketing plan if your goal is spectacular results. And
what business doesn’t want that!
Article by Brett Krkosska. Get start-up guidance, business
ideas and inspiration at: http://homebiztools.com
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Thank you for being a subscriber, [YOUR READER’S FIRST NAME].
You can contact me anytime at you@yoursite.com
Visit online at: http://www.yoursite.com
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