1. Why it is important to submit website in directories?
– Direct traffic. Some directories can deliver very good targeted traffic.
– Directory links can improve SERP for the front page by anchor text used for directory submitting (title).
– All directory links can increase site PR up to 4.
– Weight from main page of web site will be redistributed within all pages => improve SERP of internal pages.
2. Which directories are suitable?
– At the beginning of website life, all directories should be free and without reciprocal links.
– For newbie website directories should be from the same language or the same region. English website into English directories etc.
– Mature web sites will have a lot of benefits from submission into international directories.
– Directories should make direct link to your website.
– Most preferable are niche directories.
– Should I register my website in new directories with low PR? Yes! This make your link profile more natural with a lot of weak links. This is unusual when the new site have only links from strong websites.
3. How to submit website?
– How many different titles and descriptions I should use for substituting? The answer is very simple – unique title and web site description for each new directory. This will allow you to avoid link duplications.
– Should I make reciprocal links? If directory is very important for you – then yes, but do not do more than 5-10 reciprocal links from your web site in total. This is very bad for your ranking.
– Some directories check reciprocal links only once during submitting – for these directories you can create special page, but do not forget to delete it after submission. This operation required special scripts.
– Should I pay to directory owners for accepting? Only for very strong, well known directories.
– What should I do for suspicious websites (farma, adult etc)? In many directories moderators do check website description but do not check website itself. So, try to make nice description and title. If you want to use bad keywords like viagra or cialis, you can do trick by hiding these words in more long words. For example “socialist party”.