Insider Secrets to Marketing Your Business on The Internet

Theme: How to submit web site into directories?

July 31, 2008

1. Why it is important to submit website in directories?
- Direct traffic. Some directories can deliver very good targeted traffic.
- Directory links can improve SERP for the front page by anchor text used for directory submitting (title).
- All directory links can increase site PR up to 4.
- Weight from main page of web site will be redistributed within all pages => improve SERP of internal pages.
2. Which directories are suitable?
- At the beginning of website life, all directories should be free and without reciprocal links.
- For newbie website directories should be from the same language or the same region. English website into English directories etc.
- Mature web sites will have a lot of benefits from submission into international directories.
- Directories should make direct link to your website.
- Most preferable are niche directories.
- Should I register my website in new directories with low PR? Yes! This make your link profile more natural with a lot of weak links. This is unusual when the new site have only links from strong websites.

3. How to submit website?

- How many different titles and descriptions I should use for substituting? The answer is very simple – unique title and web site description for each new directory. This will allow you to avoid link duplications.
- Should I make reciprocal links? If directory is very important for you – then yes, but do not do more than 5-10 reciprocal links from your web site in total. This is very bad for your ranking.
- Some directories check reciprocal links only once during submitting – for these directories you can create special page, but do not forget to delete it after submission. This operation required special scripts.
- Should I pay to directory owners for accepting? Only for very strong, well known directories.
- What should I do for suspicious websites (farma, adult etc)? In many directories moderators do check website description but do not check website itself. So, try to make nice description and title. If you want to use bad keywords like viagra or cialis, you can do trick by hiding these words in more long words. For example “socialist party”.

Theme: 15 Link Exchange Tips

July 6, 2008

Establishing inbound links through reciprocal link exchanges is a very effective affiliate marketing promotional and advertising tool.If done correctly, building inbound links can improve your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors.

Here are 15 link exchange tips to get you started:


1. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your affiliate products or services.

2. Keep your link title brief and free of long sentences.

3. Try to keep your link description (for your affiliate marketing site/blog) brief (aim for 200 characters or less).

4. Do not capitalize all letters in your link title or description.

5. Do not give the webmaster a deadline on when they should reciprocate. Webmasters are very busy people and it may take from 1 to 60 days or more. Be patient and in the long run you will receive more quality link partners!

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site.

7. Do not request link exchanges from sites that are unrelated to your website. For example, if you have a candle website, don’t exchange links with a pharmaceutical website. This will not benefit your customers or visitors and the search engines may penalize your website for this.

8. Let the webmaster know that you have indeed visited their site and explain to them why a reciprocal link exchange with your website would be beneficial.

9. Be sure that your link pages are search engine friendly. Link pages are easier indexed if they have no more than 25 links per page.

10. Complete your website before requesting reciprocal link exchanges. Most webmasters will not link to a site where most of the pages are “under construction”.

11. Do not give misleading information in your link exchange request. Most webmasters are not going to believe it and your request will most likely be ignored. For example, don’t claim that your site receives 100,000 unique visitors a day unless your site really receives that many.

12. It is best to categorize your link partners. For example, you might want to have a home and garden page, a home improvement page, a candles page, etc. This is a much better way or organizing your links for both your visitors and your link partners. If you just have one huge page of links in no order, most webmasters will not approve your link exchange request.

13. Make sure your links page is linked and visible from your affiliate marketing home page.

14. If your site is family friendly, do not add link partners that offer services or products that are not family friendly.

15. Be aware of free-for-all link programs and link farms. These are sites that basically offer nothing but unrelated links and end up collecting and sharing your email address, which results in a lot of unwanted SPAM in your inbox.

The above tips are only a few suggestions on how to build a successful linking campaign. Most importantly, be patient and take your time to find quality link partners that will add a valuable resource and bring targeted traffic to your website.

Theme: Top 5 Ways to Build Links and Traffic For Google

July 1, 2008

Link Building#1 - Article Marketing - Use Article directories such as www.ezinearticles.com; www.buzzle.com; www.articledashboard.com; www.goarticles.com here’s a huge list but Ezinearticles is the best IMO

****Tip****
If you can justify the cost you can find writers here at DP, http://www.rentacoder.com; http://www.getafreelancer; http://www.need-an-article.com make sure you that you request at least a few samples from your writer and that they can write and speak in the language you want the affiliate marketing articles written in.

#2 - Directory Submissions - And yes the ones that seem to carry the most trust and authority in Googles eyes you usually have to pay for…well Except for http://www.Dmoz.org do not submit to the 5 below unless your site is of high quality.

http://dir.yahoo.com/ $300
http://www.business.com/ $180
http://www.botw.org $99.95
http://www.joeant.com $39.99
http://www.dmoz.org
Free, but seems to be a long wait for most people..

Their is also many more directories that you can submit to but most have no editorial guidelines therefore they typically carry little weight in Google..

****Tip*****
If you do submit your site to lots of directories than an easy way to get your listing crawled by Google faster is to bookmark the page that your listing is on….Because most directories will have your listing pretty deep in their site.

#3 - Blog Comments

You can comment on other peoples blogs to get referral traffic and link juice. Great free tool for this is http://www.commentkahuna.com/ you can find dofollow blogs and pretty much automate the process of commenting on blogs….

****Tip****
Make sure you actually read the post and make an intelligent comment…

#4 - Social Luvin

You can use the power of social web 2.0 sites to gain links, traffic and brand trust.

http://www.kaboodle.com - Social shopping, Kaboodle is great for Ecommerce sites…Install toolbar button and your ready to go.

http://www.thisnext.com - Social shopping, This next is great for Ecommerce sites.

http://www.hoobly.com - High PR classified site. Easily add your products and since they have such a high PR your listing will show up in minutes.

http://www.squidoo.com Make pages about your site and add multiple elements such as videos, rss feeds, links, articles etc…

http://www.zimbio.com - Make your own “Wikizine” - Wikizine is basically just a page that everyone can add or edit content…You can add your rss feed and then Zimbio will ping your feed and fetch the content…It’s best to change up the content a little before publishing to Zimbio to avoid any duplicate filters for Google.

http://www.hubpages.com - Make a page, add elements…

These are just a few but of course theirs tons and tons more that almost everyone knows about such as youtube, myspace, facebook, digg etc…heres a huge list.

****Tip****

Its best to use unique, original, never before published content on your pages that you build and use 3 or more affiliate marketing keywords in your title of your page..Link to your pages you build too…..Also some pages that you build will allow you to add rss feeds…Add them…You can build a squidoo page and add the rss feeds from your other squidoo pages, hubpages, article feeds, blogs etc….

#5 - Make a link bait page

Like above in this list their are two link bait pages…The first is a list of article directories and the other is a list of social sites….as you can see it works because I linked to them…

You can compile a useful report in your niche like the Top 15 worst celebrity plastic surgery procedures. Or Top 20 bloggers. Or hottest women online. Do something different, useful, funny, sexy in your niche and people will link to it naturally.

Of course their are many, many more ways for you to build traffic and links but hey this is a top 5 list ….You want more tips, techniques then just grab my free book which is absolutely 100% free, no strings attached.