Theme: The 10 Top SEO Tips

March 24, 2007

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.

Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page. You can see this in action at the link to the home page on this

Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Theme: How to earn money through affiliate programs

March 23, 2007

Like any business Affiliate marketing is a serious concern. You cannot expect money to fall in your lap you will need to be constantly promoting and driving targeted traffic to your website. The harder you work the more your profits will increase. You will snowball your business and make a good living from your affiliate programs.

Finding your niche market is very important if you want to make a good living from affiliate programs. All your promotions and article’s should be targeting your special market. A niche market will be one that is high in demand and low in supply.

Targeting your promotions is the key to success. Driving large amounts of it to your website is vital to increase your click through rates and ultimately sales. As mentioned article distribution is one of the easiest ways to do this.

Affiliate marketing is one of the best business models to start off your business. It does not cost much to set up, and has great potential for making you a good living. The only tool you will need to make this effective is your own website.

Here is how you will earn money with affiliate programs. You promote your sponsor’s products and persuade visitors to click through to their sales page. If the visitor buys the product or service you will get paid a commission from your sponsor. Now this may appear quite simple and it is when you know how to promote your website. There are a few ways to do this.

Article distribution: this is a powerful way to promote your website to a targeted market. You can write promotional articles, ones that give interesting information about your product and industry. Publishers and webmasters will pick up these articles. This means that many people will read them and follow the links in your bio to your website.

Theme: Is affiliate marketing MLM?

March 19, 2007

What is multi-level marketing? It’s much better known as a pyramid scheme. In most traditional cases, pyramid schemes are illegal. They work by constantly signing up new people to sell a product that doesn’t actually exist. The people at the top of the pyramid make money be collecting a commission off of all the sales that happen below them in the pyramid structure.
Because affiliate marketing works so well and seems to genuinely benefit both the website that is advertising as well as the website that is hosting, people tend to look for problems that just don’t exist. One of the “problems” that has dogged affiliate marketing for years is the idea that is is a multi-level marketing scheme.

Affiliate marketing is, in no conceivable way, multi-level marketing. In most cases, a site that wants to advertise pays another site to direct traffic to them. There are multi-level affiliate marketing set ups that have one site direct traffic to another site and then that site directs people to the site that pays both previous sites, but even in this case, the customer isn’t tricked or misled and there isn’t any sort of financial transaction that takes place, either. Multi-tiered affiliate marketing is simply another way for web pages to create traffic and revenue.

The way earnings work for multi-level affiliate marketing is different than a pyramid scheme, as well. Is it true that in the end, the site that is being linked to makes the most money? Sure, but that’s because they are the ones offering the product or service. The other sites are simply steering customers to them. With multi level affiliate marketing, everyone makes money and assuming a legitimate good or service is being sold at the end of the path, the consumer ends up happy, too.
In recent years, pyramid schemes have tried to gain a bit of respectability by offering legitimate products like phone cards that made the whole operation legal. But, in essence, pyramid schemes are still tainted by the perception that they are inherently dishonest and, unless you start a pyramid scheme and are at the top of the pyramid, you’re earning money for someone else.

It can be a little confusing for those new to Multi level affiliate marketing to tell the difference between it and a pyramid scheme. But rest assured the two have very little in common, most importantly the fact that almost all pyramid schemes are illegal while multi level affiliate marketing is quite legal and a very effective tool in Internet advertising,

Theme: How to write articles to boost sales

Having solid web content can’t be overstated. You will never have a truly successful affiliate marketing website unless you have good content. If you can’t write it yourself, you do have other options, but the best thing you can do is to learn how to write in this style. It will be an investment that will pay off time and time again.
If you’ve been checking out this series of articles, you’ve seen how important it is for any serious affiliate marketer to have good web content. Good content can mean the difference between someone clicking onto your site and clicking away a moment later and someone staying for a while and then clicking through to buy the product or service you’re trying to sell. But what if you just aren’t a very good writer? What if your mind is programmed for business, not English. Don’t worry, there are options for you.

• Maybe the best choice of the three is to simply read and learn. Spend a week or two clicking around on the Internet and reading the web content on other affiliate websites. Take as much of that content in and then try to write in a similar style about the product you’re trying to sell. You don’t instantly become the best writer in the world this way, but studies have shown that the more you read, the better writer you’ll be. Experience pays and the more you know about how to write in this style, the easier it will be.
• You can pay companies to write content for you, and in most cases, it’s cheaper than you think. When you consider how important good web content is, paying someone a few dollars to write exactly what you need isn’t such a bad idea. Of course, some companies charge more than others and it always pays to shop around, but don’t shut yourself off to the idea of paying for content. Sometimes you have to spend money to make money and this is one of those cases if you don’t want to write your own web content.
• Search the public domain. There are millions of articles that are currently in the public domain that you can use on your web site free of charge. A simple web search can bring up hundreds of these kinds of articles. And the best part is you can edit them, change them, alter them or do whatever you want to them so that they sound exactly like you want them to. You don’t have to worry about paying any authors or stepping on any toes. This is an excellent way to go if you don’t want to write content yourself.

Theme: Get your Affiliate Site ready for the holidays!

The holidays come only once per year and the chance to capitalize on it is brief. But if you tune up your affiliate marketing site in time, you’ll be full of extra cash as well as holiday cheer this season.

For many affiliate marketing sites, the holidays are a dream come true. Some affiliate sites see their traffic double or even triple as millions of shoppers from around the world bypass the mall for the convenience and fun of online shopping. Most people would agree that if they had a choice between navigating snowy roads, finding a parking space and then battling crowds only to stand in a checkout line for 30 minutes or staying at home in their pajamas with a hot cup of coffee and doing their shopping that way, they would choose the latter.

So, how can you make sure that your affiliate marketing site is ready for the holiday shopping season? Let’s take a quick look at a few things you can do to spruce up your site and get it ready for that special time of the year.
• Try and concentrate on specialty niches. While it may be tempting to get into an affiliate marketing program with Sears or Wal-Mart, most people have these stores near them. If you with someone like The Sharper Image or L.L. Bean, you’re dealing with very high-end product that is unique. You’ll make more money and you’ll find that you’ll do better business on your site.
• If you deal with a major online superstore like Amazon, remember, you don’t always have to sell books or CDs. Some sites offer big rewards to affiliate marketers for gift cards, and since they are a smaller item to ship, they usually have later deadlines then gifts so people can order then after the cut off deadlines and still get them by Christmas.

• Make sure you have a handle on the cut off dates for shipping. No matter what product you link to, they should have clearly posted dates for shipping, both domestic and internationally, for Christmas. Make sure you post those dates on your site, too, so that no one ends up disappointed on Christmas morning.

• If you don’t have your site all spruced up by the Monday after Thanksgiving, don’t worry about it. Evidence shows that “Cyber Monday” isn’t really the sole busiest shopping day of the year, but it’s more spread out between that date and the 15th. You can still revamp things and capitalize on the Christmas shopping season.

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