There’s a lot of buzz these days about having a “brand platform. ” Perhaps you’ve heard the term, but aren’t sure what it means. Rest assured–you’re not the only one! Even within the advertising industry you’ll find disagreement over its definition. What one guru calls a “brand platform” another calls a “corporate image.” Don’t be [...]

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The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet. At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives [...]

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